"Yeah, all right, but that ain’t much of a battle cry, is it? ‘For the gods, Ankh–Morpork and amazing things Nobby’s mum can do with cheese’? That’ll strike fear in the hearts of the enemy!” said Sergeant Colon, as they crept forward.
“Oh, well, if that’s what you’re after, you want my mum’s Distressed Pudding and custard,” said Nobby.
“Frightening, is it?”
“They wouldn’t want to know about it, sarge."